Telephone Surveys
Telephone Surveys
Telephone surveys are a traditional mode of carrying out market research. It involves phone agents asking the respondent questions about the product or service via calling them on the phone.
There are several advantages to using a telephone survey. Here are a few of the pros of telephone surveys:
- Telephone interviews are immediate and a skilled interviewer can complete a number of surveys in a day. Thus, the data collection part of the research process is quicker.
- Most people have at least one phone that they check regularly, thus the large sample size you gather is more likely to be representative.
The research process can have a valuable brand-building element to it, as telephone calls have a personal touch to them.
Immediate response
One advantage to doing a telephone survey is that telephone surveys can allow researchers to gather data faster. This is especially true when the respondent pool is big and geographically spread out.
Personal touch
Telephone surveys can reveal more information from the respondent than a email survey because the respondent hears the interviewer’s voice, thus adding a personal touch to the experience of getting interviewed.
Cost-effective
Telephone surveys can be more profitable compared to other methods like web surveys and email surveys, because of the high response rate. They are also cheaper to conduct than direct mail surveys.
Meaningful Discussion
Telephone surveys can foster meaningful discussions of the topic of interview when a skilled interviewer asks the respondents open-ended questions in order to gather valid and reliable data.
