Qualitative research is a type of research that studies people, as opposed to quantitative data. It is usually conducted by asking open-ended questions to people or groups of people.

It can help your business define the problems with your product or service that you might address and learn about the customer’s opinions and beliefs about your product or service in a more detailed way than is possible through quantitative research.

It does not give you a prediction of future performance, but a snapshot of your business. It answers questions like:

• What does the customer like about your product or service that is better than your competitors? What can the company do to improve upon it?
• What do visual materials like the company logo and ads promoting your product/service convey to the customer?
• How visually appealing and easy to navigate is the company’s website?

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Quantitative research is research done using numbers and other quantities. Quantitative research is using data and statistical, computational, and mathematical analysis tools to shed light on certain aspects of your market. It answers questions like:

• Is there a market for the product or service that you are selling?
• Have customers heard of your product or service? (Market awareness)
• How many customers are likely to buy your product or service?
• What segment of the population are your best customers? What are that segment’s past purchasing habits?

Because quantitative research uses mathematical tools, it can be used to make predictions using the trends a business makes about where it is going.rviewing

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Online research methods are ways of collecting data from customers via the internet.  Online research has grown over the past few years due to the amount of commercial activities and entertainment activities that are now starting to take place on the internet.

Both quantitative and qualitative research can be conducted online. Quantitative is usually done in the form of an online survey, in which customers reply to online questionnaires, which is often provided via link through email by the company’s mailing list, or through social media tools.

We offer the following types of online research:

B2B: Business to Business

B2C: Business to Consumer

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Telephone surveys are a traditional mode of carrying out market research. It involves phone agents asking the respondent questions about the product or service via calling them on the phone.

There are several advantages to using a telephone survey. Here are a few of the pros of telephone surveys:

• Telephone interviews are immediate and a skilled interviewer can complete a number of surveys in a day. Thus, the data collection part of the research process is quicker.
• Most people have at least one phone that they check regularly, thus the large sample size you gather is more likely to be representative.

The research process can have a valuable brand-building element to it, as telephone calls have a personal touch to them.

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Business research refers to research about a company’s business activities and operations in order to use the information found to improve organizational performance and profits.

The data thus gathered is used by stakeholders of a company to make good and efficient decisions about the company. The gathering of this data allows executives and managers to understand their target customers, plan their investments, and measure their reputation among target customers in relation to competitors.

Business research can involve all parts of the business environment of a company, including markets it is involved in, trends of the economy at the local and global levels, improvements in technology in the field under study, and many other things.

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