Quantitative Services
Quantitative Services
Quantitative research is research done using numbers and other quantities. Quantitative research is using data and statistical, computational, and mathematical analysis tools to shed light on certain aspects of your market. It answers questions like:
- Is there a market for the product or service that you are selling?
- Have customers heard of your product or service? (Market awareness)
- How many customers are likely to buy your product or service?
- What segment of the population are your best customers? What is that segment’s past purchasing habits?
Because quantitative research uses mathematical tools, it can be used to make predictions using the trends a business makes about where it is going.
PAPI
Paper-Assisted Personal Interviewing is an interview method where the interviewer asks the respondent a series of structured questions and inputs the responses on paper. This interview is done in person. At Simplified Knowledge MR Partners, we have a team of skilled interviewers who can conduct interviews in several languages and have been trained in compliance of well-defined interview protocols.
CAPI
Computer-Assisted Personal Interviewing is an interview method similar to Paper-Assisted Personal Interviewing. Here, the field executives/interviewer uses a computer device like a laptop or a tablet. Time and resources that would have been used to enter data manually into a computer are thus eliminated. The data from the interview is sent directly to the server.
CATI
Computer-Assisted Telephone Interview is an interview method where the interviewer conducts the interview on telephone as opposed to in-person. CATI is easier to conduct than PAPI or CAPI if there are a lot of respondents involved and the respondents are geographically distant. We at Simplified Knowledge MR Partnersuse the best software and technology for this purpose.
Online
Online interviewing is a method of interviewing that takes place through the internet. Because people are becoming more comfortable using the internet, online interviewing turns out to be increasing effective. Using online interviewing, a business has the scope to get faster data collection and larger data sets.
